FAQs

What are the benefits of MVP Service?
When you sign up for MVP Service, you can choose to receive emails letting you know the winning numbers for LOTTO MAX and WESTERN MAX, and LOTTO 6/49 and WESTERN 649 right after the draw, as well as alerts about the upcoming jackpot amounts for LOTTO MAX and LOTTO 6/49. You also have the option of receiving email notifications about special offers and promotions.
Sign UpPlease read below for contest help. If you can't find the answer to your question here, or if you are having any other problem participating in the contest, contact us and we will be glad to help.
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Contest Details
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What is the LOTTO MAX Dream Big Contest?
- In addition to offering the largest jackpots in Canada, LOTTO MAX is now giving players the chance to win even more prizes with the LOTTO MAX Dream Big Contest.
- From September 8 to October 20, 2025, the LOTTO MAX Dream Big Contest will give players extra chances to win cash prizes with each LOTTO MAX ticket purchased.
- Earn 1 entry for each $1 spent on LOTTO MAX for the chance to win weekly prizes of $10,000 or the grand prize of $1 million, drawn after the contest closes.
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What are the prizes available to be won?
The LOTTO MAX Dream Big Contest offers players the chance to win 30 weekly prizes of $10,000 or the grand prize of $1 million. -
How do I participate in the LOTTO MAX Dream Big Contest?
From September 8 to October 20, 2025, players earn entries from their eligible LOTTO MAX purchases. Method of entry depends on how ticket is purchased; see below for details on how to enter. Players will receive one entry for every $1 spent on Lotto Max, so every $5 selection will deliver five entries. -
How do I enter?
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Retail and Lotto Spot App purchases:
- Enter eligible winning and non-winning LOTTO MAX tickets purchased at retail or on the Lotto Spot app.
- Log in or sign up for an MVP account and click Enter Tickets on the WCLC Dream Big Contest site. Enter the unique 18-digit ticket control number from the LOTTO MAX ticket.
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Players will also be able to scan their retail LOTTO MAX ticket on the WCLC Dream Big Contest site using their mobile device camera to enter the LOTTO MAX ticket in the contest. Players will need to allow the WCLC Dream Big Contest site access to their mobile device camera in order to scan the ticket.
- Players must complete all required fields on the entry form to receive entries and ensure that the information in all fields is correct. Any incorrect information submitted will result in disqualification.
- Players can view the number of entries from retail or Lotto Spot app ticket purchases in their MVP Account.
- Players must keep their LOTTO MAX tickets in order to claim a prize.
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PlayNow purchases:
- Earn entries from eligible LOTTO MAX purchases on playnow.com by signing in or registering for a PlayNow account and opting in by entering promo code: DREAMBIG.
- After opt-in, all eligible LOTTO MAX PlayNow purchases will automatically be entered into the Dream Big Event.
- Entries will go toward the weekly draws according to the date they were entered. All entries will be eligible for the grand prize draw.
- By purchasing LOTTO MAX online on PlayNow, players consent to entering the Dream Big Event.
- Participants will be able to calculate their entries based on their LOTTO MAX ticket spend during the contest period in their Account History when logged in to PlayNow.
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Play Alberta purchases:
- Sign in or register for a Play Alberta account and earn Dream Big Contest entries from eligible LOTTO MAX purchases on Play Alberta.
- See Play Alberta’s entry rules here.
- By purchasing LOTTO MAX online on Play Alberta, players consent to entering the Dream Big Contest.
- All eligible LOTTO MAX Play Alberta purchases will be entered automatically into the Dream Big Contest.
- Entries will go toward the weekly draw according to the date they were entered. All entries will be eligible for the grand prize draw.
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Subscription Spot and mail subscriptions:
- Tickets purchased during the contest period will be automatically entered.
- Entries will go toward the weekly draws according to the date they were entered. All entries will be eligible for the grand prize draw.
- By purchasing LOTTO MAX at subscriptionspot.ca, or by mail subscription options, players consent to entering the Dream Big Event.
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Retail and Lotto Spot App purchases:
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What if I don’t have an online account?
- Any LOTTO MAX ticket purchased at retail or on the Lotto Spot app needs to be manually entered in the contest via MVP account.
- Creating an online account is easy and can be done anytime to participate.
- Visit wclc.com for more information on creating your account.
- Call Player Care at 1-800-665-3313 if you need further assistance.
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Do I need to keep the tickets I entered in the contest in order to win?
Yes, you should hold on to every ticket you enter. All entries will be verified to ensure they are valid tickets. If your entry is drawn for one of the contest prizes, you must present your ticket to WCLC to be declared the winner. -
How do I know the number of entries I have in the contest?
- Retail or Lotto Spot app ticket purchases: Entries will be listed on the player’s MVP Account.
- PlayNow ticket purchases: Entries are assigned to the draw for the week in which they are purchased. Entries can be calculated based on LOTTO MAX ticket spend during the contest period in PlayNow Account History.
- Play Alberta ticket purchases: Entries are assigned to the draw for the week in which they are purchased; however, the number of entries will not be displayed in your Play Alberta account.
- Subscription Spot and Mail Subscription purchases: Entries are assigned to the draw for the week in which they are purchased; for questions on entries earned through subscription purchases please contact WCLC’s Player Care at 1-800-665-3313 or playercare@wclc.com.
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Where is the LOTTO MAX Dream Big Contest available?
- The LOTTO MAX Dream Big Contest is available in every province and territory across Canada.
- Tickets purchased at retail in Alberta, Manitoba, Saskatchewan, Yukon, Northwest Territories and Nunavut or on the Lotto Spot app must be entered through an MVP account.
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What tickets are eligible?
- LOTTO MAX tickets purchased during the event period of September 8 – October 20 (with the exception of Free Plays), both at retail and online, are eligible to be entered in the LOTTO MAX Dream Big Contest.
- Players will receive one entry for every $1 spent on LOTTO MAX, so every $5 ticket will deliver five entries.
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Why am I having trouble scanning my ticket?
If you are having issues scanning your ticket, it is likely due to:
- a poor internet connection.
- the ticket not scanning properly.
Check your internet connection and ensure when scanning the ticket, the entire ticket is within the image area. Make sure there are no folds, scratches or tears through any of the ticket numbers/barcodes.
If you continue to have issues scanning your ticket, contact WCLC Player Care at 1-800-665-3313.
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Are Free Plays eligible for the contest?
No, Free Play won on a previous ticket are not eligible for the contest. Only LOTTO MAX tickets purchased during the event period are eligible for entry. -
Are tickets purchased by a subscription eligible for the Dream Big Contest?
Yes, LOTTO MAX subscription selections will be automatically entered for the contest draw occurring for each draw being played on the subscription. -
Are tickets purchased through Advance Play eligible?
- Yes, Advance Play tickets purchased during the contest period are eligible to be entered for the ticket's full LOTTO MAX dollar value even if draws on the ticket extend past the contest end date.
- The full value of the ticket will be entered into the weekly draw for the week the ticket is entered, and will be eligible for the grand prize draw.
- Advance Play tickets purchased before the contest start date are NOT eligible, even if the draw date falls within the contest period.
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Which provinces/territories are participating in the LOTTO MAX Dream Big Contest?
All Canadian lottery jurisdictions are participating. -
Is there any cost to enter?
- No, there is no additional cost to participate, beyond the cost of your LOTTO MAX tickets and plays. Every LOTTO MAX ticket purchased during the event period is eligible to be entered in the Dream Big Contest.
- A no-purchase option is also available.
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To request an entry without the purchase of a LOTTO MAX ticket (NPN), you must complete the following steps:
- Write a unique, original, and handwritten essay of 200 words or more on the subject “What I would do if I won one million dollars” on a plain white piece of paper.
- Clearly print the words “LOTTO MAX DREAM BIG CONTEST” with the email address associated with your MVP account, your first and last name, date of birth, phone number and complete mailing address (including postal code) essay.
- Mail all of the above in an envelope marked “Western Canada Lottery Corporation (c/o LOTTO MAX Dream Big Contest)” (with sufficient postage) to 6910-50th Avenue, Postal Bag 649, Stettler, AB T0C 2L0.
- Essays must be received by WCLC by local close of business on October 14, 2025, to be processed before the contest closing date of 3:00 pm ET on Monday, October 20, 2025.
- Five (5) LOTTO MAX No Purchase Necessary (NPN) entries will be provided per posted request.
- To be eligible, each request must: (i) be received separately in an envelope bearing sufficient postage; (ii) include all details noted in Section 1 above; and (iii) be post-marked during the Contest Period and be received no later than October 14, 2025 (to allow sufficient time for the contest administrator to assign the entries).
- See the Official Contest Rules and Regulations for full details on the No LOTTO MAX Play Necessary (NPN) method of entry.
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Are regional add-on games eligible?
No. TAG, Twist, EXTRA, Encore, Quebec Max and Western Max are not eligible. -
Can a player save up entries and put them all in a later week’s draw?
- For tickets purchased at Lotto Spot retailers or through the Lotto Spot app: Yes, you can choose the week you want to enter your selections for. Tickets purchased at retail or on the Lotto Spot app are entered into the contest for the week you manually enter them into the contest site.
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For all other play types, it is not possible to select the week of entry.
- Tickets purchased on PlayNow and Play Alberta are entered into the contest the week in which they are purchased by the participant.
- Tickets purchased by subscription (mail or Subscription Spot) will automatically be entered into the contest for the week of the purchased selection’s draw.
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Can lottery retailers participate?
- Lottery retailers cannot participate in the second chance draw if the ticket is purchased at retail.
- Lottery retailers may participate in the contest if they purchase a ticket online (Lotto Spot app, Play Alberta, PlayNow or by subscription – mail or Subscription Spot).
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Can lottery employees participate in the LOTTO MAX Dream Big Contest?
No, lottery employees (and all household members – related or not) may not participate in the second chance draw. -
Will the personal information that I provide be shared?
- We take the protection of our players’ privacy very seriously. Information about you will only be shared outside WCLC for the purposes of verifying, contacting, and announcing winners on the contest.
- In that case, personal information such as your name and city/town of residence will be visible on the winner section of the contest website once the prize has been fulfilled.
- No personal information will be shared for non-winners and no private data will be shared with ILC or other lottery regions.
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When will the winners be announced?
Weekly and grand prize winners will be posted on the Winners page on this website as each winning entry is confirmed. -
When will winners be contacted?
Potential winners will be contacted by WCLC as soon as reasonably possible following the applicable weekly Draw Date (first draw held September 19, 2025) or the Grand Prize Draw Date to be held October 24, 2025. If the potential winner’s eligibility information and declaration and release is not received within five (5) business days after the Initial Contact, the entry will be disqualified. -
Why is it taking so long for winners to be posted?
- Due to the nature of the Dream Big Event, every winner must be individually contacted and processed to ensure they meet the eligibility criteria outlined in the event rules before their prizes can be awarded. Prize claim teams have five days to reach potential winners and complete the prize claim process.
- The verification process may take up to two weeks, however, all prize winners will be publicly posted once they have been confirmed and awarded.
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How long will it take to receive my prize?
It will take approximately five (5) business days to contact and validate a winner, and then up to five (5) additional business days to get their cheque to them. We know this can feel like a long time, and we thank all our winners for their patience! -
What are the weekly draw eligibility periods?
DRAW WEEKLY DRAW PERIOD ENTRY START DATE WEEKLY DRAW PERIOD ENTRY DEADLINE 1 Monday, September 8, 2025, at 3:00 AM ET Monday, September 15, 2025, at 2:59:59 AM ET 2 Monday, September 15, 2025, at 3:00 AM ET Monday, September 22, 2025, at 2:59:59 AM ET 3 Monday, September 22, 2025, at 3:00 AM ET Monday, September 29, 2025, at 2:59:59 AM ET 4 Monday, September 29, 2025, at 3:00 AM ET Monday, October 6, 2025, at 2:59:59 AM ET 5 Monday, October 6, 2025, at 3:00 AM ET Monday, October 13, 2025, at 2:59:59 AM ET 6 Monday, October 13, 2025, at 3:00 AM ET Monday, October 20, 2025, at 3:00 PM ET -
Where can players find winners information?
Weekly and grand prize winners will be posted on this website on the Winners page as each winning entry is confirmed. -
What are the odds of winning a prize in this contest?
Before a draw:- The odds of winning will depend on the total number of eligible entries in a draw, for either the weekly prizes or the grand prize.
- Since the total number of tickets sold is not known until sales close, we are unable to provide the odds of winning in advance.
- The odds of winning a prize in a weekly draw is dependent on the total number of valid/eligible contest entries during the applicable weekly entry period.
- The odds of winning the $1 million grand prize is dependent on the total number of valid/eligible contest entries during the event entry period.
- For more information about the odds of winning on a weekly draw, please contact Player Care at 1-800-665-3313.
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How can I submit an NPN entry if Canada Post is on strike?
- In the event that mail delivery is impacted by a labour dispute or Canada Post strike at any time during the Contest Entry Period, an alternative delivery method will be available through your local Lottery Corporation Customer Care Centre and will remain in effect for the entire duration of the Contest Entry Period, regardless of whether normal mail service resumes. Western Canada Lottery Corporation (c/o LOTTO MAX Dream Big Event)
6910-50th Avenue
Postal Bag 649
Stettler, AB
T0C 2L0 - WCLC information required: First name, last name, telephone number, complete address and email address as registered on your MVP account. Please note you must have an active MVP account to enter an NPN Entry.
- Customer Care Center: 1-800-665-3313, Menu option 2
- In the event that mail delivery is impacted by a labour dispute or Canada Post strike at any time during the Contest Entry Period, an alternative delivery method will be available through your local Lottery Corporation Customer Care Centre and will remain in effect for the entire duration of the Contest Entry Period, regardless of whether normal mail service resumes.
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What if I damage my ticket?
- Hold on to all LOTTO MAX tickets entered throughout the contest, even if it is damaged, as no prize can be paid without the original ticket from the selection drawn for the prize.
- Players must have a ticket with a legible control number in order to enter the contest.
- Winners will have to present the ticket to claim any prize, and WCLC must be able to verify that the ticket is eligible and matches the contest entry.
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Who do I call if I have questions about the contest?
- For general contest details or questions about tickets purchased at retail or on the Lotto Spot app, please call or email WCLC’s Player Care at 1-800-665-3313 or playercare@wclc.com.
- Tickets purchased on PlayNow: Please call PlayNow’s Customer Support team at 1-877-706-6789
- Tickets purchased on Play Alberta: Please call Play Alberta’s Call Centre at 1-833-920-1447
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How will I know if my PlayNow or Play Alberta ticket was entered in the contest?
- PlayNow ticket purchases: Contest entries are automatically entered into the draw when you enter the promo code DREAMBIG.
- Play Alberta ticket purchases: LOTTO MAX purchases are automatically entered into the contest, and you receive one entry for every $1 purchased on LOTTO MAX. Entries are assigned to the draw for the week of purchase; however, Play Alberta entries are not displayed on this site.
- Players can call the appropriate number listed above to go over contest entries.
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Can I participate in the contest with a group-played ticket?
- An MVP account can only be held by a single individual. However, we recognize that some groups may choose to enter their tickets via a single member’s account.
- The representative (MVP Service account holder) will be contacted if the group’s contest entry wins.
- It is the responsibility of the MVP/contest account holder to divide the prize accordingly.
- WCLC assumes no responsibility or liability for any group contest entries.
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Registration and Logging In
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Can I register more than once?
No. More than one registration per person will make all entries submitted invalid. If you have any trouble registering or logging in, please contact us. -
Can I use my MVP Service Account to log into the LOTTO MAX Dream Big Contest?
Yes, you can log in using that email address and password. When you first log in, you will be shown your existing profile. If the information is correct, simply accept the contest Rules & Regulations to enter the contest; if the information is out of date, click ‘Edit Profile’ to update your information. It is important that your MVP Account has your latest contact information in case if you are chosen as a potential winner. -
Why am I getting the error message “Your email address is already in use” when I try to register for this contest?
There are two possible reasons:
- You or someone else in your household has registered for the contest using that email address. An email address cannot be used with more than one player profile.
- You have previously signed up to MVP Service and already have an account.
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Why can't I log in? The site is not recognizing my information.
You may have entered your email address or password incorrectly. Please verify your email address and password and try again. Make sure there are no spaces and that Caps Lock is turned off. If you continue to have an issue, go to the Forgot Log In page. -
What if I forgot my password?
If you've already registered for this contest (or signed up to MVP Service) and have forgotten your password, go to the Forgot Log In page. -
What if I forgot the answer to my security question?
If you have forgotten the answer to your security question or are having log in issues, please contact us for assistance. Remember, you have to enter your security answer exactly the way you originally registered it, including all spaces, numbers, symbols, etc. -
I do not remember the email address I signed up with. What should I do?
Do not register again. Please contact us for assistance.
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Your Account
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How do I change the phone number, email address or other information I registered with?
Log in with your old email address, and then select the Edit link from the account page to update your account information.
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